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Funny mortgage memes are skyrocketing in popularity as the mortgage industry heats up. Since their inception as an effective and enjoyable conversation method and marketing trend, memes remain at the top spot of shareable, viral content. But what is a meme, and why are they an effective means of communication for mortgage lenders? This article covers the reasons why memes are effective and provides examples of memes that mortgage professionals can and should incorporate into their mortgage marketing strategy.
A meme is an image, video, piece of text, etc., that a creator edits with a tagline matching their desired message. At its core, a meme is meant to be humorous and relatable. Popular memes pick up speed fairly quickly, as internet users can share their favorite memes to their social networks with the click of a button.
Memes are made using any imagery that helps to convey a culturally-relevant idea. The most successful use of memes includes imagery that is instantly identifiable to an existing culture or subculture. The more the audience connects to the image, the easier a meme gains traction when sent through different marketing channels, including social media, email, and text.
Several industries are discovering the untapped potential for businesses to use memes to distribute branded content, since they offer a more informal way to introduce their brand identity and company culture to new audiences.
Meme marketing is an essential aspect of modern social engagement and internet marketing; therefore, all mortgage lending professionals need to consider their use in future marketing efforts. Memes are a powerful tool for mortgage lenders to:
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